Thanks to a recommendation from my friend Brian, I listened to an NPR story a few weeks ago about interactive resumes and their benefit in today’s job hunt. Since listening to that story I have begun to build my own interactive resume through VisualCV, which although still a work in progress, will soon debut on my blog but of course.
VisualCV is an Internet resume that allows you to include more interactive features than a standard resume allows. Aside from the usual list of past jobs and relevant skills, VisualCV allows you to include work samples, references, images and craft your own personalized url to send to prospective employers. After beginning to build my own VisualCV, I had a realization- the progress and advancement VisualCV represents for resume-building is the same as what social media releases (SMR) mean to the practice of sending news releases in the public relations world.
I first experienced social media releases when Dix & Eaton utilized them for one of our clients CPI. The difference between traditional releases and SMR is amazing. SMR allow for additional interactive sidebars of related information and videos, direct linkage back to the company’s website, RSS capabilities and the ability to distribute the release via the world of social media (i.e. Twitter, Digg, StumbleUpon, etc). Although the traditional release is still relevant and sufficient for many companies, SMRs show the way the public relations world is evolving and the true power of the new social media movement.
I strongly believe that we are currently experiencing a great shift in our world and our use of technology. Social media, although starting small, has grown into a force making a huge impact on our society including the worlds of public relations and job hunting. I am still learning to navigate this world, but everything I have tried and seen has amazed and inspired me. Social media releases are a great new tool helping pr professionals publicize news in a way that the public will listen, and interactice resumes I believe will soon become a dominant tool in the job hunt. Social media is continuing to grow and is here to stay so I say jump on and enjoy the ride.